VIDEO RESEARCH AND INTERTEXTUALITY: SIMILAR VIDEOS TO WHAT I WANT TO CREATE

SIMILAR VIDEOS TO WHAT I WANT TO CREATE

https://youtu.be/9JkDzNOgO3U Jungle - Platoon

Song:	Platoon
Artist:	Jungle
Album:	From their self-titled debut album ‘Jungle’
Music Label:	Spirit Music Publishing
Video Release Date:	4th June 2013
Director:
Length:	3:14
Genre/Subgenre:	Electronic
Distributed/Consumption:	They distributed it on YouTube, an easy place for many people to consume it. They also give details of their social media below the video.
Audiences:	They have widened their audience with this video as they have distributed it on YouTube. Also having such an interesting music video has made many more people of wider audiences able to watch and enjoy it.
What Happens:	The video features a young girl dancing to the song. Although she is only a child, she is extremely good at dancing and is able to do things like twirling on her head and handstands, and is very confident. The music video ends with her in her room holding the vinyl for the song, looking into the camera.
Mise-En-Scène:	For the most part of the video, she is in a rather blank room. All the viewer can see is a grey floor and off-white curtains surrounding her. Having this mise-en-scène manes that all the attention is on the young girl. At the end of the video when she is in, supposedly, her room, it is full of posters and toys. The colour scheme for her room is mostly pinks and yellows. The lighting is artificial and bright in the first location; however, it becomes much warmer when in the bedroom.
Editing:	The music video is edited at a slow pace, only having new frames to get different angles and perspectives. The editing makes the video very continuous and smooth.
Sound:	Throughout the video, there is the diegetic sound of the song. Although the sound is clear and overlaid in post-production, the girl is seen to be dancing to the specific song and beat. There are no sound effects.
Cinematography:	They use a variety of shots and zooms, they also go in and out of focus at times. The main shot they use is a wide shot, in order to show all of the dancing she is doing. The camera work is relatively stable, with no shaking, but there is movement when the camera turns to follow her. Throughout the video, the angle is mostly kept at mid-level, the same level as her. This makes the video balanced and makes the viewer see her as an equal instead of just a young child
Representations:	There is only one person featured in this music video. She is a young, mixed race girl. The use of her purple and pink clothing emphasises her femininity while she does a stereotypically masculine orientated dance.
Relationship Between Lyrics and Visuals:	There is no real relationship between the lyrics of the song and what is going on in the video. Except from perhaps when the words ‘I’ll knock you down’ are sung and the girl mimics cutting her throat before carrying on dancing. There is no lip-syncing from the girl, as she is only shown to be dancing. When there are no lyrics being sung she often does not dance as much, this can be seen at the end of the music video when she is on the bed simply staring down the camera
Relationship Between Music and Visuals:	At the start, the girl is tapping her foot to the beat of the song, when the lyrics come in the starts dancing to the beat of the music.
Why I Like It:	I really like this music video as I find watching this young girl dance so well is empowering. The fact that she is so talented at such a young age makes me want to re-watch it to truly appreciate what she can do.
How It Influences My Music Video:	I am wanting to feature children in my music video. Obviously, it would be very hard to get another child as talented as the girl in this music video, but I am planning on having a young girl roller skate throughout. This music video and my idea relate to each other as they would both feature a child moving to a song.

https://youtu.be/dfrcZsKcVxU Mint Royale - Blue Song

Song:	Blue Song
Artist:	Mint Royale
Album:	Dancehall Places
Music Label:	Sony ATV Publishing
Video Release Date:	The video was officialy released in 2003, but only released on YouTube in 22nt November 2011
Director:	Edgar Wright
Length:	3:30
Genre/Subgenre:	Electric
Distributed/Consumption:	I was unable to find where it was distributed before YouTube, but I’m assuming it may have been on MTV as they used to distribute music videos. When they distributed it on YouTube, an easy place for many people to consume it, more people would have been able to watch it as it allows anyone, anywhere at any time to access it.
Audiences:	They have widened their audience with this video as they have distributed it on YouTube. Also having such an interesting music video has made many more people of wider audiences able to watch and enjoy it. Edgar Wright is the director of films such as ‘Scott Pilgrim vs. the World’, ‘Baby Driver’ and the Cornetto Trio, however all of these came out after this music video, so this was one of his earlier works. It features Michael Smiley and Nick Frost, both of whom Edgar Wright continued to work with, as well as Julian Barratt and Noel Fielding, who worked together on TV series ‘The Mighty Boosh’. All of these actors were well known in the 2000s, therefore they brought attention to the music video.
What Happens:	Much like the plot of Baby Driver, Noel Fielding is a getaway driver. He uses songs instead of a clock/timer. When the bank robbers get out of the car, the music starts to play. Noel Fielding is seen dancing and singing to it in the car. When people walk past the car/look into the windows of the car, her stops dancing and acts normally. When someone working at the bank comes over due to suspicion, Noel Fielding flicks through signs he can use as a disguise. He dances throughout the video, and then when the three others come back her complains that they didn’t give him an exact enough time, before driving away with them.
Mise-En-Scène:	The music video is set in the car park of a bank. It only really has one setting, but it can be divided into the inside and outside of the car, where he and others act somewhat differently. The bank robbers are all wearing similar disguises – a trench coat, white trainers, and a suit. In contrast, Noel Fielding is wearing sunglasses, a leather jacket, a striped shirt, necklace, jeans and red heeled boots. This juxtaposition between what they wear brings a humorous element to the music video. The lighting is dim and a mix of cold natural light and a warmer artificial. As a whole, the setting is very realistic and obviously British due to the grim and recognisable atmosphere.
Editing:	Edgar Wright has a much more refined and recognisable editing style. He edits his music video much faster, especially between the characters when they talk. Then the music starts the editing is slower and has more of a variety of lengths. When the beat of the music quickens, the speed of the editing also does. When suspicious people come over to check the car, the editing speeds up, creating a sense of tension. Overall, the transitions are smooth and well cut from one frame to another, following and linking the dance moves.
Sound:	Throughout the video, there is the diegetic sound of the song. Although the sound is clear and overlaid in post-production, Noel Fielding is seen to be dancing to the specific song and beat. There is also use of sound (car horn beeping, the car stopping and starting, the car doors opening and closing, the bird dropping, the alarm going off in the bank, sunglasses falling onto the dashboard of the car, clapping, fabric moving, tapping, cardboard signs being shuffled, windshield wipers, as well as talking) This adds to the realistic element of the music video, making it seem more as if the viewer is interacting and experiencing it. At times, Noel Fielding also lip-syncs to the song.
Cinematography:	The camera work is steady and often zooms and moves from one angle to another. The camera movement varies depending on the speed of the song and tension of the situation. Throughout the video, the angles are mostly mid. This makes it seem much more realistic. However, at times there are high angles. There are hardly any low angled shots, and only a few can be seen in the whole music video.
Representations:	Noel Fielding is the main person in it. He was born and raised in London, and is representative on London culture. The car is very old and rusty, this shows how the group do not bother buying a fast, new car, and instead go with an old used one. A representation linked to Noel Fielding is his alternative fashion and appearance. All of the characters are also either comedians or actors. The music video only features white males, this is somewhat regressive and I personally find it disappointing.
Relationship Between Lyrics and Visuals:	A relationship between the lyrics and visuals is made when Noel Fielding lip-syncs to the song.
Relationship Between Music and Visuals:	As Noel Fielding is dancing to the music and chooses that specific track because of the timings, there is a link between the song and what is going on in the music video.
Why I Like It:	I really like this music video due to the humorous approach it has to a bank robbery. I also really like Edgar Wright’s directing style to show some realism and emotion. I also really like the actors featured in it and am a fan of The Mighty Boosh. This therefore shows how having specific actors in a music video engages a wider audience as I wouldn’t have previously listened to this song, but since I saw Noel Fielding in it I decided to watch it.
How It Influences My Music Video:	I really like the idea of dancing and moving to a song, and I thought this music video was a good example of editing to make movement and things that happen in the video match to the song.